Read here – from TechCrunch.
A new business model for music? Intriguing!
And that, for me, is the key. Bronfman, an outsider to the music world until recently, sees the writing on the wall – music downloads will eventually be free, and will serve as little more than marketing collateral to other revenue streams.
360 deals give labels a place in the new music economy, and there’s nothing wrong with their attempt to keep their businesses alive over the long run. Artists can choose to go with them or not, depending on their own opinion of the benefits. If labels really can bring enough marketing and promotional benefits to the table, artists will take those deals. They may be slaves to the labels, but they have a chance (albeit a very small one) of becoming rich slaves, at least.
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